Nationwide constructor
Chevatech Services Used
Search Engine Optimization (SEO)
Facebook Ads
Google Ads
In March 2022, the business entered into a collaboration with Chevatech Digital Marketing Agency with the objective of improving its performance on social media and search engine optimization (SEO). The company had previously engaged with other web marketing agencies but had seen no progress. As a result, the company turned to Chevatech, hoping for a more involved approach to campaign management that delivers measurable results.
Since taking over the company’s digital marketing campaign, we have played a role in Accurate Leak and Line’s remarkable achievement of a 360 percent increase in organic traffic on a month-to-month basis, along with an 88.24 percent surge in ad clicks.
Moreover, through our combined efforts in paid advertising and social media, Chevatech has facilitated a significant 121.08 percent growth in Instagram followers and an impressive 352.1 percent increase in Facebook impressions.
Chevatech remains committed to its partnership with Accurate Leak and Line, working diligently to enhance its digital presence and ensure a consistent path of business growth.
The Results
+360%
Organic Traffic
+88.24%
Ad Clicks
+167%
Leads
+352%
Organic Traffic
Nationwide Construction didn’t prioritize digital marketing until it sought the
assistance of Chevatech. However, operating in a highly competitive market, the
client recognized the necessity of intensifying its online marketing endeavors in
order to establish a prominent position in the industry and attract more relevant
leads.
To help Nationwide Construction achieve its objective, Chevatech’s team of digital
marketing experts conducted a thorough evaluation of the brand. This audit enabled
them to determine the most effective approach to pursue. The team focused on
optimizing the client’s website to improve its ranking for region-specific keywords
that hold significant value within the industry. Additionally, they initiated strategic
social media campaigns aimed at enhancing brand engagement.
Search Engine Optimization Results
From only 15 organic leads generated per month, 0 keywords in Top 5 rankings and 0
traffic generated in September 2022, Chevatech was able to dramatically improve the
client’s search performance:
Key Metric 1: Top 5 Keywords
Key Metric 3: Goals
• Organic Traffic: +360%
• Overall Sessions (MoM): +58%
• New Users: +68%
• “Construction Industries” Page Sessions: +1,000%
• Onsite Goal Completions: +119%
• “Contact Us” Page Sessions: +120%
Pay-Per-Click Marketing Results
Chevatech’s PPC advertising strategy also generated more leads and conversions
for the client month-over-month:
• Cost Per Lead (CPL): -59.14%
• Ad Conversions: +12.99%
• Clicks: +88.24%
• Click-Through Rate (CTR): +35%
• Conversions Value: +39%
• Impressions: +634.22%
Paid and Organic Social Media Marketing Results
Before Chevatech, the client had only 603 Facebook likes,. Chevatech focused on
building a strong community across the platform to drive more brand engagement
and boost its follower growth rate.
Chevatech’s combined paid and organic social media campaigns resulted in:
• Link Clicks: +77%
• Impressions: +352.10%
• Engaged Users: +100%
• New Page Likes: +100%
• Total Page Reactions: +100%
• Total Page Likes: +236.50%
Over the last 2 months, Chevatech has boosted the client’s Facebook page likes
to 2,025. Its Facebook content appeared on 1.2 million screens (page impressions),
reaching 938,686 users and gaining 8,799 clicks.
Nationwide’s engagement rate also consistently stayed above the average (0.064
percent) at 0.48 percent – a 214.53 increase month-over-month.
The client’s top Facebook post for the last 6 months gained 14,817
impressions and 791 clicks.
The Execution
In order to achieve a steady increase in organic traffic every month and enhance the client’s search
rankings for specific keywords, Chevatech concentrated its efforts on these three crucial domains:
SEO
Chevatech’s SEO team ran a comprehensive website audit to identify actionable
items that will keep the company’s marketing strategy on track. Results of the site
audit revealed the following issues:
• 55 title tags that were too short
• 126 title tags that were above the character limit
• 2 pages with missing H1 tags
• 5 pages with missing meta descriptions
• 38 images with missing ALT text and Alt Attributes
Using this data, its SEO specialists implemented growth-driven local SEO strategies
centered on increasing the client’s search engine ranking score. These involved:
• Title and heading tag optimization
• Image optimization
• Keyword targeting
• Mobile search optimization
• Site speed optimization
• Backlink building
• Technical SEO
• Core web vital optimization
• Competitor backlink analysis
• Local citation management
• Local SEO
• Advanced industry content strategy
PPC MARKETING
Once Thrive optimized the client’s website, it launched PPC advertising strategies
focused on hitting big-picture goals with other channels. These included:
• Scaling budget and bids
• Crafting more descriptive ad copy
• Testing various custom and lookalike audiences
• Incorporating customer testimonials into landing pages
• A/B testing different ad groups
SOCIAL MEDIA MARKETING
To grow Nationwide’s brand awareness and build trust with its target audience, Chevatech needed a more proactive social media marketing and advertising strategy to position the client as an industry leader. It then utilized polls/surveys to gain information about the Nationwide’s target audience and created strategic campaigns with themed social content.
Chevatech’s social media strategies covered:
• Creating more dialogue with audience members who engage with the brand
• Engagement monitoring
• Crafting new content that specifically targets new geographic markets
• Optimizing creatives based on the highest CTR
• Continued follower growth efforts
• Creating engaging, sharable content
• Capturing and leveraging the benefits of positive consumer product reviews
• Leveraging video content
Priorities For The Months Ahead
Chevatech’s next steps involve implementing social media SEO or optimizing the
client’s social media profiles for search engines to convert new visitors into followers.
Additionally, its link building team will prioritize high-DA backlink building to drive
high-quality referral traffic.